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Yoast SEO for WordPress: Schema output

This page documents the schema.org markup output by the Yoast SEO plugin. More information about our API, integration mechanics, and methodology can be found in the overview.

Core logic​

Every page should (attempt to) output the following pieces:

This produces a 'base script', which will typically looks something like the following (a composite of the above pieces):

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.example.com/#/schema/organization/1",
            "url": "https://www.example.com/#/schema/organization/",
            "name": "Example organization name",
            "sameAs": [
                "https://www.wikipedia.com/example-organization",
                "https://www.linkedin.com/company/1234"
            ],
            "logo": {
                "@id": "https://www.example.com/#/schema/image/abc123"
            },
            "image": [
                {
                    "@id": "https://www.example.com/#/schema/image/abc123"
                },
                {
                    "@id": "https://www.example.com/#/schema/image/def456"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.example.com/#/schema/website/1",
            "url": "https://www.example.com/",
            "name": "Example website",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.example.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            },
            "publisher": {
                "@id": "https://www.example.com/#/schema/organization/1"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://www.example.com/example-page/test/",
            "url": "https://www.example.com/example-page/test/",
            "name": "Example page name",
            "description": "Example page description",
            "keywords": "cats,dogs,cake",
            "isPartOf": {
                "@id": "https://www.example.com/#/schema/website/1"
            },
            "inLanguage": "en-US",
            "datePublished": "2019-07-10T08:08:40+00:00",
            "dateModified": "2019-07-10T08:43:03+00:00",
            "breadcrumb": {
                "@id": "https://www.example.com/example-page/#/schema/breadcrumb/abc123"
            },
            "image": [
                {
                    "@id": "https://www.example.com/#/schema/image/abc123"
                },
                {
                    "@id": "https://www.example.com/#/schema/image/def456"
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.example.com/example-page/#/schema/breadcrumb/abc123",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "WebPage",
                        "@id": "https://www.example.com/",
                        "url": "https://www.example.com/",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@id": "https://www.example.com/example-page/test/"
                    }
                }
            ]
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.example.com/#/schema/image/abc123",
            "url": "https://www.example.com/uploads/example-image.jpg",
            "caption": "Example caption",
            "width": 120,
            "height": 120
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.example.com/#/schema/image/def456",
            "url": "https://www.example.com/uploads/example-image.jpg",
            "caption": "Example caption",
            "width": 120,
            "height": 120
        }
    ]
}

Additional scenarios​

The above base script should be altered or extended in the following scenarios.

When the website represents a Person​

  • Add an additional @type value of Person to the Organization.
  • Merge the properties of the Person into those of the Organization.

On single Posts​

  • Add an Article piece, and connect this to the WebPage (via a mainEntityOfPage property).

When a page contains a HowTo block​

  • Add a HowTo piece, and connect this to the WebPage - or instead to the Article, if one is present (via a mainEntityOfPage property).

When a page contains an FAQ block​

  • Add an additional @type value of FAQPage to the WebPage.
  • Add a mainEntity property to the WebPage, referencing the IDs of each question node (in an array).

More information​