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Yoast WooCommerce SEO: Schema output

The schema output for our WooCommerce SEO plugin builds upon the Yoast SEO schema output, to add additional detail about products and ecommerce functionality.

Core functionality​

On all pages​

  • Remove WooCommerce's breadcrumb schema.

On product pages​

  • Change the @type of the WebPage piece into ItemPage.
  • Alter the Product piece.
    • Apply our validation logic to each existing WooCommerce piece /value.
    • Add a mainEntityOfPage property to the Product, referencing the WebPage by ID.
    • Set the brand and manufacturer properties, based on taxonomy settings.
    • Set the seller to the Organization (or Person ) which is set as the Publisher of the WebSite.
    • Stitch offers, review and/or aggregateRating values into the graph (when available / as appropriate).
    • Unset the datePublished and dateModified values from the ItemPage.

Filters​

  • Customize the Yoast product schema with the wpseo_schema_product filter. See Product Schema pieces for more information.
  • Customize the offer part of the product schema with the wpseo_schema_offer filter. See Offer Schema pieces for more information.

On checkout pages​

  • Change the @type of the WebPage piece to CheckoutPage.

Optional on all pages.​

  • hasMerchantReturnPolicy: An array of the type MerchantReturnPolicy which represents a return policy of the organization.

More information​